diff --git a/drivers/base/firmware_class.c b/drivers/base/firmware_class.c
index fa173ee07a7d..5016a16501e7 100644
--- a/drivers/base/firmware_class.c
+++ b/drivers/base/firmware_class.c
@@ -1326,11 +1326,11 @@ static int _request_firmware(struct fw_desc *desc)
 					 desc->dest_addr, desc->dest_size);
 	if (ret) {
 		if (!(desc->opt_flags & FW_OPT_NO_WARN))
-			dev_warn(desc->device,
+			dev_dbg(desc->device,
 				 "Direct firmware load for %s failed with error %d\n",
 				 desc->name, ret);
 		if (desc->opt_flags & FW_OPT_USERHELPER) {
-			dev_warn(desc->device, "Falling back to user helper\n");
+			dev_dbg(desc->device, "Falling back to user helper\n");
 			ret = fw_load_from_user_helper(fw, desc, timeout);
 		}
 	}